Alcohol Addiction in Palm Springs - California Behavioral Health

Alcohol Addiction in Palm Springs

According to a 2019 National Institute of Alcohol Abuse and Alcoholism report, 14.5 million people ages 12 and older suffer from Alcohol Use Disorder. Twenty-five percent of people ages 18 and older engaged in binge drinking at least once in the past month. Alcohol addiction in Palm Springs has escalated, affecting both individuals and the community. 

The Universal Appeal of Palm Springs 

Palm Springs is a city well-known for its appeal to those seeking a sun-drenched vacation or place to call home. Located just a short drive from Los Angeles, its location is easy to reach by plane or car. Considered the golf capital of the world, golf lovers will find a host of courses on which to test their skills. Tennis fans can also find plenty of places to play a game or two. 

Starting in the 1930s, Hollywood royalty began to flock to Palm Springs for private getaways. The town became known for offering a safe haven for stars who craved time away from the salacious gossip mongers of the time. Even in current times, many infamous people escape to Palm Springs to enjoy a vacation or indulge in a partying lifestyle. 

Palm Springs offers access to the beauty of the desert, as well as close proximity to the California coastline. It also is near many parks and forests, including the Joshua Tree National Park. The popular sunny weather that pervades Southern California throughout the year draws many people who are looking to shake off the cold. 

The Pandemic Has Contributed to a Rise in Alcohol Addiction

The COVID-19 era has caused an increase in the misuse and abuse of alcohol. Alcohol addiction in Palm Springs has not escaped this crisis.  Coping with the stress of living through the social and medical crisis of a pandemic contributed to excessive binge drinking. Those who struggle with an addiction to alcohol may find it easier to hide when they are practicing social distancing. 

Millions of people have spent an increased amount of time over the past year staying at home. Some have experienced unemployment or working from home. Others have had to stay home to supervise children who are now distance learning or in order to protect their health. Whatever the reason for being home, often alone, for long periods of time, it can lead to a reliance on or addiction to alcohol. 

The Los Angeles Times reports that shortly into the beginning of the pandemic last year, rates of alcohol consumption rose 14%. Drinkers also consumed nearly 30% more than they had before the pandemic began. Sadly, even people who were already in recovery for alcohol addiction have found the stress of the last year has contributed to relapse. All of these modern occurrences have contributed to a rise in alcohol addiction in Palm Springs. 

How the Media and Society Romanticize Heavy Drinking in California

Life in California has long been represented as one long party. Marketing campaigns and entertainment industries such as television and film portray it as the place to relax and indulge yourself. Multiple choices for fun activities are often accompanied by the use or abuse of alcohol. 

Advertising reminds tourists that no day of sunbathing at the beach is complete without a frozen alcoholic beverage. It promotes relaxing in a desert oasis with a refreshing cold beer. Nightlife, such as dancing or dining out at any of the popular restaurants and hotspots in Southern California, often invokes a binge-drinking spree. All of this contributes to how alcohol addiction in Palm Springs has long been a real problem. 

Many residents and tourists in Palm Springs take advantage of the fact that Mexico is a short drive away. Inexpensive alcohol and a wide choice of new, exotic places to throw back drinks offer quite the temptation. 

Reopening of Bars and Restaurants May Affect Alcohol Addiction in Palm Springs

Many people mourned the loss of their favorite restaurant or bar that closed down during the pandemic. As the coronavirus vaccine becomes more prevalent, many businesses are now beginning to reopen. Those who do not have an addiction to alcohol see this only as good news. 

For those who binge drink or suffer from Alcohol Use Disorder, this development may prove problematic. What might previously be seen as overindulgent consumption of alcohol in a bar or restaurant might soon be seen as someone just cutting loose. Many people will use the excuse of being able to go out and socialize again as an excuse to drink to excess. For those dealing with alcohol addiction, this smokescreen can exacerbate their problem.

Treatment for Alcohol Addiction in Palm Springs

California Behavioral Health knows the Palm Springs community because we are located here. We offer a beautiful location in Southern California to begin your journey of recovery from alcohol addiction. We also treat drug addiction and co-occurring mental health disorders. 

We don’t believe that a one-size-fits-all treatment plan for alcohol addiction exists. We personalize a treatment plan for each one of our clients, ensuring you get an achievable plan for long-term recovery. We offer medication assisted-treatment, detoxification, and holistic approaches. Contact us today to find out how our residential program can help you restart your life.


  • My name is Matthew and I was a resident here at CBH from 6/22/2020 through 7/23/2020.. I just Graduated the program in 32 days and I am writing this because I am truly Thankful to them All.. I would like to Give CBH 7 Stars but it will only like me give 5.

    Matthew N.
  • I didn’t notice any weaknesses during my stay. They have an amazing team here at CBH. I never feel judged, I’m able to be open and vulnerable. I trust the whole treatment staff care about my sobriety. I truly feel the care from all staff members. They truly show that they care about me and my sobriety. I never feel pressured or rushed. Everyone on staff gives me respect. All staff members are always friendly, hear me out and are very professional.

    Jose C.
  • I came to California Behavioral Health when I was finally at the point where I thought life was no longer worth living. Once I got to CBH my whole life changed as I have never met more caring people in my whole life.

    Julie C.
  • The kitchen staff not only makes delicious food, but they take care of my dietary requests also. They go above and beyond to not only provide what I need but also what I want. The nursing staff here always know where I’m at and how I’m feeling. It’s not just a job for them. They show me that they care about my recovery. The doctors here care about my health not just for recovery, but also for when I leave here. The therapists here have been a major part of one of the biggest and best changes I’ve ever made in my life, for my life. My experience here has not only helped me to recover but also provided me with tools to remain so when I return home. Thank you for helping me find myself and for helping me to realize that I like myself and am excited about being myself, strong and with no slavery to addiction. This is an amazing place! I don’t know how you found such awesome employees. I never once heard a negative word come out of their mouths. Always happy and outgoing, even when some of the guests were being d-bags. This place is awesome, great staff, good activities and the food is so good.

    Cassandra W.
  • Let me start by saying that this place has saved my life as I had been struggling with alcoholism since getting out of college. I had tried numerous 12 step programs and always experienced somewhere that I always struggled to relate with. Once I arrived at California Behavioral Health, they welcomed me with open arms.

    Andy W
  • I personally feel I was given the best treatment possible not just for my alcoholism but my underlying concerns as well. I am very grateful for the chance I was given The atmosphere has always been positive and up lifting and for the most part the participants have kept me laughing to the point my jaws hurt. I’m grateful to be a part of a great group of people and as my time here will expire soon I will carry all of you in my thoughts and ❤️. From the first day I got here I felt comfortable and safe.

    Michael W.
  • I’m very great full to be here….Therapy & EMDR sessions have been amazing. I see a bright light at the end of this tunnel. The staff are incredibly caring, kind and it’s apparent it’s GENUINE.

    Lawrence R.
  • Thank you so much for everything you have done for me. I feel I have found Alissa again! Without CBH I wouldn’t be where i am today! <3

    Alissa G.
  • One on one sessions with my therapists were fitted to my needs. Comfortable living quarters and the chef’s made wonderful meals. Program allows me to have down time when I need it. I am treated like an adult.

    Jennifer E.

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